Before we begin: 

According to Aweber, Tags are used as one of the primary methods of subscriber management within your AWeber account. Specifically, tags are keywords or phrases that you can use to group subscribers together and assign specific campaign messages to them. Custom Fields, on the other hand, are fields of information in addition to the standard name and email address. These fields can be for collecting whatever information you want on your subscribers.

We’ve gathered some information from Aweber’s documentation and here are some ideas of when to use Tags versus Custom Field Mapping:

• A Custom Field is used to collect additional information on your subscribers. This can be used for segmentation and sending Broadcasts to a specific group of subscribers within your list.
  

For example, if you would like to find out what color of car your subscriber has, you can collect that information through bucket.io. Your subscriber's selection would then be listed under their Subscriber Information as a dedicated field.

You can segment your list based on whether your subscriber has chosen Blue, Red, etc. from the questions. Subscriber’s answer would be saved as a segment to later send subsequent messages about specials, for instance - 20% off on all blue cars.

• A Tag can be used to trigger a campaign to be sent to your subscribers. You can apply a tag via bucket.io.
  

For example, if you have different content offers based on which bucket they fit in, you can send them a specific series of messages via campaigns. Let's call these offer A and offer B. The subscriber would be segmented in bucket.io and placed in bucket A, B, C, etc., based on how they answered your questions, they would then be tagged with TagA, TagB, or TagC and start on their respective campaign. As you have the trigger set to only send messages when a subscriber joins your list with a specific tag, they would only receive the messages that are related to their segment.

STEP # 1: Set up the integration

After completing all steps from the article “Integrating Aweber with bucket.io”, click Funnels at the top navigation menu to go back to your list of funnels. From there, locate the Funnel that will be integrated and click Edit (the Edit button is located at the right-hand side of each funnel), represented by a green button with a pen symbol.

• Click Settings, which would consequently display the settings menu of the Funnel 
  
• Click Integrations, which would display all of the available apps to integrate with 
  
• Click the Aweber icon, (you might be asked to click the “integrate to funnel” button if it’s the first time On this page), and this will automatically open the Integration form, which is a very user friendly drop-down menu
  
• Important! Toggle on the integration at the top-right corner
  

NOTE: The automatic save function only applies to what is done in the Canvas and Builder, so anything in the Integration Page requires a click to the “Save Changes” button to make sure the set up is saved.

STEP # 2: Let’s set up the integration now section-by-section!!

Configure Your Mailing Lists

From the dropdown menu, choose from your existing lists.

Tag Your Bucket(s)

Here we assign tags for people to be labeled based on the bucket(s) that they land in, for instance:

Bucket 1: Professional > Tag: Prof

Bucket 2: Beginner > Tag: Beg

1. Click the plus (+) sign next to each bucket which will automatically deploy a drop-down menu next to the bucket.
   
2. Choose one of the available tags or type a keyword to locate the desired tag.
   

Tag Your Questions

We can assign as many tags as we need to. This will help to better organize contacts in Aweber. 

1. Click the plus (+) sign next to each answer which will automatically create a drop-down menu.
   
2. Choose one of the available tags or type a keyword to locate the desired tag.
   

UTM Parameters

If/when tracking information generated outside of bucket.io, such as source, campaign, affiliate, etc. Assign the Custom Fields that will receive the attributes carried by the UTM variable in your funnel’s URL.

Lead Capture Custom Field Mapping

The system automatically links bucket.io contact fields (Name, Phone, Email, etc.) with the ones previously created in Aweber, however, if more fields are to be added at the Lead Capture Page, it is important to ensure they all match the respective fields.

Questions Custom Field Mapping

Participant’s answers can also be transferred to Aweber rather than tags - for instance, their answer to an open-ended question. Here is where custom fields become handy for questions and answers. 

1. Click the plus (+) sign next to each question which will automatically create a drop-down menu next to each answer.
   
2. Choose one of the available fields or type a keyword to locate the desired custom field.
   

Don’t forget to click the Save button.