Before we begin:
Here are definitions for some of the Facebook Pixel terms used inside bucket.io:
Below you'll find samples of Events, Tags, and Values to gain a better understanding.
*Please Note: The automatic save function only applies to what is done in the Canvas and Builder, so anything in the Integration Page requires a click to the Save Changes button to make sure the set up is saved.
STEP # 3: Configure Pixel Events
We can set up events at the Question or Outcome level - it is not necessary to set up both, but you can if needed.
STEP # 4: Tag Questions and Answers
Here you assign Events to each Question depending on the Answer by choosing from the drop-down menu. This comes directly from Facebook and can’t be changed, though you have total freedom to set up your tags and values / these are alphanumeric fields so you can assign numbers or letters as you see best. Example:
Funnel name | Yoga Course Funnel | |||
Q1 | I am | Event | Tag | Value |
A | Man | View Content | Funnel_Hot_Sale_Gender | man |
B | Woman | View Content | Funnel_Hot_Sale_Gender | woman |
Q2 | Which of the following best describes your age | Event | Tag | Value |
A | I'm in my 20's | View Content | Funnel_Hot_Sale_Age | 20 |
B | I'm in my 30's | View Content | Funnel_Hot_Sale_Age | 30 |
C | I'm in my 40's | View Content | Funnel_Hot_Sale_Age | 40 |
D | I'm in my 50's | View Content | Funnel_Hot_Sale_Age | 50 |
Q3 | When it comes to getting maximum benefits out of a mind/body practice like yoga, tai chi, or others, what is your single biggest challenge, problem or frustration, except "time"? | Event | Tag | Value |
Open-ended question | View Content | Funnel_Hot_Sale_SMIQ | Seen | |
Q4 | How experienced are you in Yoga or Taichi? | Event | Tag | Value |
B | I've never done it before | View Content | Funnel_Hot_Sale_Experience | novice |
C | I’ve' been to a few workshops and classes but nothing consistent | View Content | Funnel_Hot_Sale_Experience | beginner |
D | Intermediate; I have been practicing consistently for at least a year or more | View Content | Funnel_Hot_Sale_Experience | intermediate |
E | advanced: I am a longtime practitioner or a teacher | View Content | Funnel_Hot_Sale_Experience | teacher |
Q5 | If we were to create a paid program that would take your health and energy to the next level. would prefer it to be via | Event | Tag | Value |
A | Self-study online course: 1 or 2 hours video course teaching you the basics | View Content | Funnel_Hot_Sale_PP | online_course |
B | regular online class: live online class you can follow regularly + support in private group | View Content | Funnel_Hot_Sale_PP | monthly_class |
C | skype lessons: regular 1 on 1 coaching via skype | View Content | Funnel_Hot_Sale_PP | skype |
D | live workshop: physical 3-hours workshop in your city | View Content | Funnel_Hot_Sale_PP | workshop |
E | full retreat: a complete retreat in a beautiful location near you, 2+ days | View Content | Funnel_Hot_Sale_PP | retreat |
STEP # 5: Tag your Outcomes
As in the previous step, assign events to each Outcome choosing from the drop-down menu. Example:
Outcomes | Event | Tag | Value |
Bucket 1 | Lead | Funnel_Hot_Sale_BKT1 | Complete |
Bucket 2 | Lead | Funnel_Hot_Sale_BKT2 | Complete |
Bucket 3 | Lead | Funnel_Hot_Sale_BKT3 | Complete |