Before we begin:
Here are definitions for some of the Facebook Pixel terms used inside bucket.io:
Values: According to the Facebook Pixel help center, if the triggering of a pixel event has an economic impact on your business, then you should add a value (currency) parameter for that event. However, since bucket.io does not collect payments and our events are usually set to "Lead" or "View Content", we suggest setting Values as something that is relevant to the event, like in the chart sample provided below:
In Q5 if people were to choose A: Self-study online course: 1 or 2 hours video course teaching you the basics - the event is "View Content" and the value is "online_course" since it is related to what they are looking for. Another example is the Outcome Value, which is set to "Complete" meaning that they reached the end of the funnel.
Tags: These are often used to give more detailed information about people's answers within your funnel for example, if they click "Yes" to a question directed to their willingness to invest in an online course you are offering, then the Tag may be "potential customer", but if they were to answer "No" then they can be tagged as "offer rejected" - We don't provide a list or guideline of tags as those should be determined based on your business goals, and are going to be very specific to each funnel.
Events: Events are actions that happen on your funnel for example, if they viewed a page, if they opted in and became a lead, etc. Those events are pre-defined by Facebook, and can be used to build audiences inside Facebook event manager. Due to the nature of funnels (events are tied to a URL and bucket.io uses the same one across all pages in your funnel) in bucket.io, you’re most likely to find yourself using only these two events; View Content and Lead, which will identify whether they advanced through questions, or dropped at a specific point in the flo.
Below you'll find samples of Events, Tags, and Values to gain a better understanding.
STEP # 1: Activate the integration
- From the Funnels page at the top navigation menu, locate the funnel that you wish to integrate and click Edit (the Edit button is located at the right-hand side of each funnel, represented by a green button with a pen symbol).
- Click Settings, which will consequently display the settings menu of your Funnel
- Click Integrations, which will display all of the available apps to integrate with
- Click the Facebook icon
- Toggle on the integration at the top-right corner, this will automatically enable the integration form
*Please Note: The automatic save function only applies to what is done in the Canvas and Builder, so anything in the Integration Page requires a click to the Save Changes button to make sure the set up is saved.
STEP # 2: Add the pixel code
- From Facebook Business Manager, copy the Facebook pixel code and add it into the designated box in bucket.io (we instruct how to find the code in the article Facebook Pixel Integration)
- Click the Save Changes button located at the top right corner to secure the code
STEP # 3: Configure Pixel Events
We can set up events at the Question or Outcome level - it is not necessary to set up both, but you can if needed.
STEP # 4: Tag Questions and Answers
Here you assign Events to each Question depending on the Answer by choosing from the drop-down menu. This comes directly from Facebook and can’t be changed, though you have total freedom to set up your tags and values / these are alphanumeric fields so you can assign numbers or letters as you see best. Example:
Which of the following best describes your age
When it comes to getting maximum benefits out of a mind/body practice like yoga, tai chi, or others, what is your single biggest challenge, problem or frustration, except "time"?
How experienced are you in Yoga or Taichi?
I've never done it before
I’ve' been to a few workshops and classes but nothing consistent
Intermediate; I have been practicing consistently for at least a year or more
advanced: I am a longtime practitioner or a teacher
If we were to create a paid program that would take your health and energy to the next level. would prefer it to be via
Self-study online course: 1 or 2 hours video course teaching you the basics
regular online class: live online class you can follow regularly + support in private group
skype lessons: regular 1 on 1 coaching via skype
live workshop: physical 3-hours workshop in your city
full retreat: a complete retreat in a beautiful location near you, 2+ days
STEP # 5: Tag your Outcomes
As in the previous step, assign events to each Outcome choosing from the drop-down menu. Example: