[2.0] Facebook Conversion Pixel

[2.0] Facebook Conversion Pixel

There are a lot of changes to Facebook ads in preparation for the regulations in today’s world, where privacy is considered highly important.

These changes to privacy have left advertisers scrambling to figure out solutions to keep as much conversion data as possible and as accurate as possible. One of those solutions is Facebook Conversions API (CAPI).


  • It is not a replacement for your Facebook pixel, they should be running in parallel


With Facebook Conversions API, you can send data you capture from your system (like bucket.io or Shopify for example) to Facebook Ads Manager. This might sound similar to the Facebook Pixel: you place the pixel on your site and Facebook collects that event and conversion data for Ads Manager. The difference is that Facebook is the one doing the capturing and data collection. With Facebook Conversions API, you’re using your data (For example; first name, last name, email, phone number, city, state, type of browser, IP address, etc.) and then giving that to Facebook.

Step #1: Get the assets ready

There are several methods for integrating with the Conversions API, the primary focus of this documentation is the direct integration within bucket.io. You’ll need:

  • Pixel ID

If you’ve already set up a Pixel within your bucket.io account, we recommend that you use the same Pixel ID. if it’s the first time setting up your pixel ID, here are some instructions directly from Facebook on how to obtain yours

  • Business manager

You also need a Business Manager to use the API. Business Manager helps integrate Facebook marketing efforts across your business and with external partners. If you don't have a Business Manager yet, see the Help Center article from Facebook on how to Create a Business Manager.

  • Access Token

To use the Conversions API, you need an access token. There are two ways of getting your access token: Using Events Manager (Recommended) and Using your own app. Here are some instructions from Facebook on how to generate your access token

Step #2: Add your pixel/Access token into bucket.io

Now that you have everything ready, go to your bucket.io quiz funnel and access Settings, from the left-hand menu click Integration, click the Facebook icon and add your pixel and token:

  • To the left-hand side, add the Facebook pixel or confirm that the existing pixel is there 

  • To the right-hand side, add your pixel ID and the access token as indicated in the image below

  • It is important that you leave the “recommended attributes” checked since it helps with the quality score.

  • Once this is complete, scroll down to the Lead Capture area, where you will be asked to set up events for each lead capture field. These events at the Lead Capture contribute to the quality of the score as mentioned in the “important” section above. 

  • Don’t forget to click “save changes” at the top-right corner and if the funnel is already published you should also click the “push changes” button.

Related articles

  • [2.0] Facebook Pixel Integration

  • [2.0] Setting up Facebook Pixel in bucket.io

Still have questions? Feel free to reach out via support@bucket.io

Mon thru Fri, from 8:00 to 17:00

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